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#Exposure Tiers

3 posts

Membership Tiers That Include Sponsorships: Adding Real Value Without Giving Away Revenue

Including a few sponsorships in your upper membership tiers gives members a benefit they can see and puts new businesses on your sponsor walls. Here's how to set the limits so you don't give away the sponsorships you need to sell.

Oct 26, 20266 min

Sponsorship Strategy

How Big Is the Room? Using Estimated Attendance to Sell Event Sponsorships

The first thing a sponsor wants to know is how many people will see their name. Most chamber event pages never say. Here's how to estimate attendance honestly, where to show it, and how it changes the pricing conversation.

Oct 1, 20265 min

Sponsorship Strategy

How to Build Sponsorship Tiers Your Members Actually Buy

Most chamber sponsorship menus are a list of prices with no logic behind them. Here's how to structure exposure tiers so the choice is obvious, the top tier feels earned, and nothing sits unsold.

Jun 16, 20265 min