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Event sponsorships come in waves. Monthly sponsorships smooth out your revenue, give smaller businesses a way in, and keep sponsors visible all year. Here's how to design, price, and run them.
Your sponsorship emails are competing with every vendor pitch in your members' inboxes. Here's how to write subject lines that earn the open, send at sensible times, and use open and click data to get better with each send.
Boards don't approve software. They approve outcomes. Here's how to build a single, honest ROI slide for sponsorship software, with a worked example you can adapt using your own numbers.
The budget was approved in the spring and there's no line for new software. That doesn't have to mean waiting a year. Six practical ways chambers can fund a tool mid-year without blowing up the board-approved numbers.
Your best sponsors already support several events a year. Selling them one event at a time means a dozen separate conversations. Here's how to build sponsorship packages that turn those into one decision.
You've convinced yourself. Now you have to convince the finance committee. Here are the nine questions treasurers most often ask about a new software line item, and how to answer each one honestly.
Dues pay for the lights. Non-dues revenue pays for everything else. Here's how to think about sponsorships as a program rather than a pile of one-off asks, and why that shift changes what you can plan for.
Most chamber sponsorship menus are a list of prices with no logic behind them. Here's how to structure exposure tiers so the choice is obvious, the top tier feels earned, and nothing sits unsold.
Spreadsheets feel free. They aren't. Here's a simple way to add up what your current sponsorship process actually costs in staff time, missed renewals, and unsold inventory, so you can compare it honestly against a dedicated tool.
Boards don't approve software. They approve solutions to problems they already care about. Here's a practical playbook for getting a sponsorship platform approved in one meeting, with a script, a one-page proposal outline, and answers to the usual objections.
First right of refusal is one of the best perks you can give a returning sponsor, and one of the easiest to mismanage. Here's how to set clear rules, run the window, and release unclaimed sponsorships on time.
Chamberly is now generally available. Here's why we built a sponsorship platform just for chambers, what's in version 1.0, and how it grew out of a WordPress plugin chambers were already using.
