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Including a few sponsorships in your upper membership tiers gives members a benefit they can see and puts new businesses on your sponsor walls. Here's how to set the limits so you don't give away the sponsorships you need to sell.
A sponsor decides in seconds whether a listing is worth a closer look. Here's how to name, describe, and price your sponsorships so business owners can say yes without a phone call.
If the same few businesses carry your sponsorship program, one tight year can hurt every event. Here's where to find the next group of sponsors, usually among businesses you already know, and how to ask in a way that gets a yes.
"Last year plus ten percent" is a wish, not a goal. Here's a bottom-up way to build next year's sponsorship number from renewals, open inventory, and new offers, so every dollar in the budget has a source you can point to.
Event sponsorships come in waves. Monthly sponsorships smooth out your revenue, give smaller businesses a way in, and keep sponsors visible all year. Here's how to design, price, and run them.
Your sponsorship emails are competing with every vendor pitch in your members' inboxes. Here's how to write subject lines that earn the open, send at sensible times, and use open and click data to get better with each send.
Boards don't approve software. They approve outcomes. Here's how to build a single, honest ROI slide for sponsorship software, with a worked example you can adapt using your own numbers.
The budget was approved in the spring and there's no line for new software. That doesn't have to mean waiting a year. Six practical ways chambers can fund a tool mid-year without blowing up the board-approved numbers.
Your best sponsors already support several events a year. Selling them one event at a time means a dozen separate conversations. Here's how to build sponsorship packages that turn those into one decision.
You've convinced yourself. Now you have to convince the finance committee. Here are the nine questions treasurers most often ask about a new software line item, and how to answer each one honestly.
Dues pay for the lights. Non-dues revenue pays for everything else. Here's how to think about sponsorships as a program rather than a pile of one-off asks, and why that shift changes what you can plan for.
Most chamber sponsorship menus are a list of prices with no logic behind them. Here's how to structure exposure tiers so the choice is obvious, the top tier feels earned, and nothing sits unsold.
