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Including a few sponsorships in your upper membership tiers gives members a benefit they can see and puts new businesses on your sponsor walls. Here's how to set the limits so you don't give away the sponsorships you need to sell.
"Last year plus ten percent" is a wish, not a goal. Here's a bottom-up way to build next year's sponsorship number from renewals, open inventory, and new offers, so every dollar in the budget has a source you can point to.
Event sponsorships come in waves. Monthly sponsorships smooth out your revenue, give smaller businesses a way in, and keep sponsors visible all year. Here's how to design, price, and run them.
Your sponsorship emails are competing with every vendor pitch in your members' inboxes. Here's how to write subject lines that earn the open, send at sensible times, and use open and click data to get better with each send.
There's never a perfect time to change systems, and waiting for January usually means another season of spreadsheets. Here's a practical plan for moving your sponsorship program mid-year while keeping every commitment intact.
Sponsors renew when they can see what they got. Here's how chambers can build recognition into the whole year, using leaderboards, share kits, event galleries, and a few habits that make next year's ask easy.
Every fall, chamber teams rebuild next year's events and sponsorships from scratch, then chase last year's sponsors one by one. Here's a better way to roll the year forward, with first rights doing the heavy lifting.
Your best sponsors already support several events a year. Selling them one event at a time means a dozen separate conversations. Here's how to build sponsorship packages that turn those into one decision.
First right of refusal is one of the best perks you can give a returning sponsor, and one of the easiest to mismanage. Here's how to set clear rules, run the window, and release unclaimed sponsorships on time.
