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Guides, product updates, and best practices for managing sponsorships and events.
Sponsors renew when they can see what they got. Here's how chambers can build recognition into the whole year, using leaderboards, share kits, event galleries, and a few habits that make next year's ask easy.
The caterer, the printer, and the venue that waives its fee are sponsors too. Here's how chambers can value, recognize, and record in-kind sponsorships so partners get credit and the financials stay accurate.
July brought a share kit for every sponsorship, drag-to-reorder display order, event pages that stay up during Stop Sales, a Sold by roster with a sales credit report, and in-kind sponsorships.
The budget was approved in the spring and there's no line for new software. That doesn't have to mean waiting a year. Six practical ways chambers can fund a tool mid-year without blowing up the board-approved numbers.
Every event has a point where a new sponsor becomes more trouble than they're worth. Here's how to pick that point, why it differs by sponsorship, and how Chamberly's Stop Sales setting and per-event cutoff work together.
Every fall, chamber teams rebuild next year's events and sponsorships from scratch, then chase last year's sponsors one by one. Here's a better way to roll the year forward, with first rights doing the heavy lifting.
Your best sponsors already support several events a year. Selling them one event at a time means a dozen separate conversations. Here's how to build sponsorship packages that turn those into one decision.
June was our busiest month yet: standalone sponsorships, first rights on everything, event cloning, a rebuilt email editor, order approvals, sponsorship disclaimers, share kits, and event galleries.
You've convinced yourself. Now you have to convince the finance committee. Here are the nine questions treasurers most often ask about a new software line item, and how to answer each one honestly.
Dues pay for the lights. Non-dues revenue pays for everything else. Here's how to think about sponsorships as a program rather than a pile of one-off asks, and why that shift changes what you can plan for.
Most chamber sponsorship menus are a list of prices with no logic behind them. Here's how to structure exposure tiers so the choice is obvious, the top tier feels earned, and nothing sits unsold.
Spreadsheets feel free. They aren't. Here's a simple way to add up what your current sponsorship process actually costs in staff time, missed renewals, and unsold inventory, so you can compare it honestly against a dedicated tool.
